In honour of Earth Hour and Earth Day 2022, Arts Help is launching an initiative to encourage our community of over 18.5 million members across the world to participate in a global black-out period to inspire climate action for a sustainable future.
During Earth Hour (March 26th from 8:30 PM to 9:30 PM local time) and Earth Day (April 22nd), we encourage our community of over 18.5 million people to take a moment to pause and power down all means of energy consumption.
To amplify this initiative, Arts Help has partnered with COMMB (Canadian Out Of Home Marketing & Measurement Bureau), utilizing creative billboard messaging to further capture the attention of people around the world to take action on environmental issues that protect the planet.
Powering down for Earth Hour and Earth Day demonstrates a collective care for the planet and its future. This symbolic movement will bring people from all over the world together to practice actionable steps for a sustainable future. By collectively taking small actions, we can together create a massive impact.